Leidos is seeking a savvy, energetic and customer-focused team player to join our team of strategic communications professionals supporting citizen engagement with the federal government. As the Marketing and Customer Experience (CX) Automation Lead, you must work with a multi-disciplinary team of professionals and leverage best practices in digital engagement to design, build, automate, and measure email, social and other digital campaigns to achieve client agency marketing, outreach, and knowledge dissemination objectives.
In this role, you will:
Serve as the central point-of-contact, primary expert, and administrator of the organization’s marketing automation tools. Provide consultation on best practices, platform set-up and features, and user training and administration for a multi-faceted team of users including marketing and content strategists.
Architect and maintain an overall email subscription program on behalf of multiple federal agencies.
Develop customer segmentation and targeting strategies, design connection tactics, and successfully execute email and social campaigns. Smartly leverage platform features such as A/B testing, website overlays, dynamic content, and drip campaigns to optimize subscriptions, engagement, and conversion.
Leverage CX techniques such as persona design to hone segmentation, targeting, and content marketing strategies.
Establish standards, guidelines, and best practices for email newsletter branding, format, and dissemination.
Coordinate data and list uploads, extractions, migrations, and cleansing from CRM, other customer databases, and marketing platforms.
Utilize platform analytics and engagement metrics to measure campaign success and make continuous improvement recommendations.
Coordinate with marketing platform vendors to trouble-shoot system issues, identify and onboard new features, and make recommendations for improved usage.
Provide strategic communications consultation to multi-disciplinary teams of marketing and communications professionals regarding new, multi-channel citizen outreach and engagement campaigns.
Conduct customer journey assessment to continuously optimize cross-channel strategic communication initiatives, product development, marketing campaigns, and digital applications.
Develop and present marketing automation and CX-driven continuous improvement ideas to federal agency leadership for consideration.
Support the maturation of the Leidos CX practice and Voice of the Customer program.
To be considered for this position, you must possess:
More than 5 years of experience supporting marketing and communications initiatives or related expertise.
Bachelor’s Degree in related field (or Masters' Degree and 2 years of experience).
Experience with marketing automation tools such as Marketo, Hootsuite, and GovDelivery/Granicus. Certifications in marketing automation platforms is a plus, but not required.
Strong communications, especially writing, skills. Content marketing experience is preferred.
Expertise conducting metrics analysis and interpretation.
Experience translating complex ideas and data into well-designed and creative presentations for decision-making by leaders.
The ability to successfully obtain a DOJ-issued Public Trust clearance.
The ideal candidate for this position is a creative and strategic self-starter who loves to initiate new ideas!
In order to enter Leidos facilities in the U.S. and to attend Leidos events outside our facilities, employees are required to be vaccinated for COVID-19 or maintain proof of a negative COVID-19 test within 96 hours of entry. In addition, we are receiving guidance from certain customers that onsite contractor personnel will need to be fully vaccinated to access customer facilities. If you are not vaccinated, please consider getting your COVID-19 vaccination as soon as possible. If you have any questions, please contact your Talent Acquisition POC.
Leidos is a Fortune 500® information technology, engineering, and science solutions and services leader working to solve the world’s toughest challenges in the defense, intelligence, civil, and health markets. The company’s 43,000 employees support vital missions for government and commercial customers. Headquartered in Reston, Virginia, Leidos reported annual revenues of approximately $12.30 billion for the fiscal year ended January 1, 2021. For more information, visit www.Leidos.com.
Pay and Benefits
Pay and benefits are fundamental to any career decision. That's why we craft compensation packages that reflect the importance of the work we do for our customers. Employment benefits include competitive compensation, Health and Wellness programs, Income Protection, Paid Leave and Retirement. More details are available here.
Securing Your Data
Leidos will never ask you to provide payment-related information at any part of the employment application process. And Leidos will communicate with you only through emails that are sent from a Leidos.com email address. If you receive an email purporting to be from Leidos that asks for payment-related information or any other personal information, please report the email to [email protected].
Commitment to Diversity
All qualified applicants will receive consideration for employment without regard to sex, race, ethnicity, age, national origin, citizenship, religion, physical or mental disability, medical condition, genetic information, pregnancy, family structure, marital status, ancestry, domestic partner status, sexual orientation, gender identity or expression, veteran or military status, or any other basis prohibited by law. Leidos will also consider for employment qualified applicants with criminal histories consistent with relevant laws.